LUSH Naked House
One of four Pop Ups being staged to support the Lush 2017 Creative Showcase event in London, Naked House is part gallery exhibition and part immersive experience curated by the brand team at Lush to show just how easy it is to make the switch to Naked (as in living with less packaging).
This was a huge task that I curated with the help of a huge team of people. The Naked House was five floors of creative exploration around plastics. The exhibition itself featured the work of Steve McPhereson stevemcpherson.co.uk / Barry Rosenthal barryrosenthal.com & Mandy Barker mandy-barker.com
The top floor created a “utopian” apartment with ways to reduce plastic waste and I worked closely with Alexander Purcell to create an animation in the basement room around the effects of ocean plastics.
The result: A five story immersive exhibition for the public to explore with some bitesize tips on how to reduce plastic waste.
Client: Lush//Role: Gallery Curator. With thanks to: Lush, Beep Studio, The Bulb London, Alexander Purcell