Lush Naked Shop


Lush opens its first packaging free shop. I was part of a talented team of creatives who spearheaded this initiative. Running alongside this we also ran a global campaign that encouraged the conversations around plastics and specifically their impact on ocean wildlife.

Yukai Du was commissioned to create a set of illustrations that could be used as the wrapper for the Naked Shop and scoped out a storyboard to tell the story through an overarching animation. I worked with the team to create installations for all shops including Lush’s flagship London shop on Oxford Street.

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Client: Lush //Role: Creative Lead