#GayIsOk

 
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#GayIsOk

All Out and Lush created the #GayIsOk campaign in July 2015 and you joined one of the biggest LGBT conversations ever to be held on social media. Direct campaign messages about #GayIsOk had a social reach of 30 million. After the US Supreme Court ruled on marriage equality, the hashtag #GayIsOK reached a further 40 million and the LGBT conversation lit up computer networks across the world.

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Client: Lush x AllOut//Role: Art Direction