XAGZERO
The Opportunity: Studio XAG wanted to create a series of assets that tied in with their master brand but supported the launch of the XAGzero initiative. They had a series of assets needing creating from a new logo to website and social assets. We also explored some additional assets in the form of stickers that could sit to pull out key facts about their initiative.
The Idea: I created a series of gradients inspired by carbon using their current brand colours. We also worked together to evolve a separate XAGzero logo and create a range of assets that could sit across social and their website.
Services: Brand Identity
