LUSH SWAG

 
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Lush Fresh Handmade Cosmetics launched its ethical clothing range in 2016 coinciding with it annual showcase.  Lush Swag is designed in-house and by selected collaborators then printed on the isle of wight with social enterprise Rapanui.  Its aim has been remain earth-conscious every step of the way.

This was an exciting project where I looked after the creative direction by working with Lush to distill its core messages for the collection.  Once this was complete we worked in-house and searched for designers that we felt could work well with the look and feel for each collection.

I also was part of a team that steered the hero photography, and initiated the first pop-up  in Beak Street which worked as an anchor to build the Lush Swag presence in a pop up in environment.

My own designs were also featured within the collection including:

LGBT winks, What would Attenborough do and This pussy grabs back

You can find out more about  the collections here: https://uk.lush.com/article/behind-seams-how-swag-became-lushs-latest-campaign

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Credits

Client: Lush//Role: Art Direction, Design & Illustration //Photography: Tom Griffiths & Alex Phelps//Styling: Jess Scuppham