Lush Fresh Handmade Cosmetics launched its ethical clothing range in 2016 coinciding with it annual showcase. Lush Swag is designed in-house and by selected collaborators then printed on the isle of wight with social enterprise Rapanui. Its aim has been remain earth-conscious every step of the way.
This was an exciting project where I looked after the creative direction by working with Lush to distill its core messages for the collection. Once this was complete we worked in-house and searched for designers that we felt could work well with the look and feel for each collection.
I also was part of a team that steered the hero photography, and initiated the first pop-up in Beak Street which worked as an anchor to build the Lush Swag presence in a pop up in environment.
My own designs were also featured within the collection including:
LGBT winks, What would Attenborough do and This pussy grabs back
You can find out more about the collections here: https://uk.lush.com/article/behind-seams-how-swag-became-lushs-latest-campaign
Client: Lush//Role: Art Direction, Design & Illustration //Photography: Tom Griffiths & Alex Phelps//Styling: Jess Scuppham