MINAS REBRAND
The Opportunity: Minas is a successful Brazilian restaurant that has local custom and is known for its authentic Brazilian dishes. Whilst Brazilians flock to the restaurant (including myself) I used this self directed project to open up its look an feel to a more abstract creative, thus a wider audience (not just the Brazilians) because, well everyone should be eating Brazilian cuisine! It’s delicious, yes I am biased.
The Solution: I collated a selection of tropical reference imagery from Brazilian nature, including trees, plants and animals and created basic collages of them. I then broke these even more for abstracted graphic shapes bold graphic design to encourage and entice you in. I worked across printed and physical graphics and carried these through print and digital.
Services: Illustration, logo and brand collateral. Shop front design.
