LUSH GOES NAKED
Lush opens its first packaging-free shop. I was part of a talented team of creatives who spearheaded this initiative. Running alongside this, we also ran a global campaign that encouraged the conversations around plastics and, specifically, their impact on ocean wildlife.
Yukai Du yukaidu.com was commissioned to create a set of illustrations that could be used as the wrapper for the Naked Shop and scoped out a storyboard to tell the story through an overarching animation. I worked with the team to create installations for all shops, including Lush’s flagship London shop on Oxford Street.
